We’ve got a special kind of adoration for our four-legged best friends (just ask Luke about his dog’s name), so it made sense that New England’s finest 4-legged canine cultural hub asked us to craft their marketing strategy, develop their brand story, and channel our canine mystique to attract local clients to this absolutely stunning brand new Stratford facility. We were involved with all of the planning, plotting, thinking, writing, designing, and experiential parts of the process. This was a soup to nuts gig, with an ongoing agency support component, and one of the nicest 2-legged clients anyone could ask for. Our paw prints (last one, we promise) are on everything from the identity, signage, digital platforms, i95 billboards, Metro North train posters and kiosks, radio and print ads, and a whole lot more.
Signs, signs, everywhere a sign. Custom exterior marquee for this brand new Stratford canine cultural hub. i95 billboards in Fairfield county encouraging people to roll-over and check out Wag Central. Over 60k eyeballs a day, times two (four if you or your dog wears glasses).
Posters for people who take the train with dogs who need training and more.
Mobile-first responsive site meant to educate, engage, and connect new 4-legged clients (and their owners) with the Wag Central details.
Only makes sense to customize a Yelp presence a custom introductory video if you have customers that bark.
Claiming local listings and marking territory is key to building business.
Dogs are inherently more comfortable sniffing one and other, but social activation is an important part of launching any business these days.
We often work with interior design teams to achieve consistency of message and branding, or in this case, matching spots.
We speak dog, and write radio too. Listen below.
Cards and flyers and postcards