75Tresser
Tresser presented a unique challenge. With an estimated 4,000 units slated to be built in Stamford over the next 3-5 years, how do you help a client lease 344 units in Stamford, CT?
Knowing the competition was building a more cookie-cutter product, we felt it was time to bring a more modern and urban brand to the market place. With UBS and RBS 2 blocks away, and a large group of wannabe urbanites, we positioned 75 Tresser as the way to “energize your address.”
